Google Changes Their Search Engine Logo (See The New One)

Google has introduced a new logo today. Just
a month after unveiling a major restructuring
of the company, Google is updating its image,
too.
The new Google logo is still a wordmark,
but it's now using a sans-serif typeface,
making it look a lot more modern and
playful. The colors are also softer than they
used to be. The logo bears a bit more
resemblance to the logo of Google's new
parent company, Alphabet, as well.
Alphabet's wordmark has a similarly
unadorned look, and this update makes the
two companies' design language fall more
inline.
As Google's video introducing the new logo
notes, the wordmark has been evolving
ever since it was created in 1998. But this
is easily its biggest change since 1999,
when Google first cleaned up the lettering
and settled on its four colors. Since then,
the logo has just been flattened out more
and more, with today's update
representing a huge leap. In addition to
changing up the wordmark, Google is also
changing the tiny "g" logo that you see on
browser tabs. It's now going to be an
uppercase "G" that's striped in all four of
Google's colors. Google says that the new
design will be rolling out across all of its
products soon — in fact, it's already on
Google's homepage, with a cute animation
that wipes away the old logo and draws in
the new one.
THE NEW LOGO IS MEANT TO REFLECT
THE NEW WAYS PEOPLE VISIT GOOGLE
So why did Google decided to make the
change? In a blog post, Google discusses
how much technology has changed how we
interact with its products and with the
internet at large. It doesn't really settle on
a specific reason that a redesign was
needed, but it says that this logo should
better reflect the reality that Google is no
longer a site you visit on a desktop
computer — it's a huge collection of sites,
apps, and services that you visit on PCs,
Chromebooks, smartphones, and anywhere
you can find a web browser. Google writes
that its new logo is meant to reflect "this
reality and [show] you when the Google
magic is working for you, even on the
tiniest screens."
Making the logo look good on small
screens seems to have been a major
consideration. The new, simpler lettering is
supposed to scale better to smaller sizes,
making the wordmark more distinct and
easier to read. It's also supposed to be
easier for Google to display on low-
bandwidth connections: Google says that
it's made a version of its logo that's "only
305 bytes, compared to our existing logo at
~14,000 bytes." Given that one of new
Google CEO Sundar Pichai's big goals is to
bring the internet — and Google, of course
— to areas of the globe that don't already
have it, that small difference is definitely
going to be an important one.
You can also see the new Google "G"
beginning to appear across its services.
Among the more notable is Google+, which
is now represented by a big colorless
version of the new G.